Capturing the market in today’s world

Skills-bridgeIf you’re a freelancer, or are hoping to become one in the future, marketing skills are even more important in order to achieve success. You not only need to be able to offer a level of service that is a few cuts above the rest, but you’re dead in the water before you’ve even begun if you’re not properly well-versed as to how to market yourself.

With the growing number of sites out on the internet today you can learn marketing skills just about anywhere, but are they the right skills? Here are some of the best ones:

Know your product

If you don’t know your product, how can a customer? You can’t sell something you don’t know.

Know your target customer

If you target the wrong customer your marketing plan will never be successful. Target the right people at the right time.

Use your contacts

Use not only what you know but who you know

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Internet Marketing Consultancy: Your Most Valuable Internet Marketing Tool?

Being involved in eCommerce (Internet Marketing is the common buzz word) for well over a decade, I have seen a substantial amount of trends and fads. The more recent and ongoing trend has been to entice a prospective client with a 37 dollar product. These cheap (many are down right cheap quality), not to be considered inexpensive although they are, products come onto the market almost daily with grand and lucrative launches offering normally over ten thousand dollars in prizes. Do not assume that thousands of these are sold, in fact only a couple hundred are normally sold. The prize money comes from the backend sales for the most part (up selling is the buzz word for this practice) and a popular item being portrayed as your “Golden Egg” is an internet marketing consultancy package.

There is a big issue, in my opinion, with this being the fact you are not made aware of their skill set which is the most important aspect you need to consider when picking out an internet marketing consultant. A few of the most important tidbits you should know prior to grabbing and internet marketing consultant are their experience, expertise, and background among other things. Knowing information about your consultant and having the ability to make an informed decision is what will lead to internet marketing consultancy your most valuable marketing tool.

Anyone can give you information and normally it is not desired nor considered as they normally blurt out something known by most individuals. I hear information regularly in the super market about cooking and various ingredients I could use which is wonderful. Many internet marketing consultants will either approach you or, as previously mentioned, sell their services to you as an up-sell. They also offer to do tasks for you including building your business for you. What you are seeing there is excitement and desperation coming from them subconsciously.

A consultant will certainly mention that they offer consulting services, a decent internet marketing consultant will make their services known on their webpage or word of mouth advertising. They may also play around with search engine marketing (pronounced” sem”, another buzz word in eCommerce). If you read this paragraph again you will notice there is a stark contrast between newer and more experienced consultants.

marketing-consultantAnother internet marketing consultancy trait you need to consider is their background. What have they done since quitting their daytime job? If there is a dial toned answer (a long or drawn out humming sound) you may want to thank them for their time and move along. Numerous consultants, myself included, will take on contract work normally in some area of business development which is perfectly fine. This is actually a consultants way of getting paid to further their education and implement new information and techniques they may have come across. If you need help creating an opt in page, would you look for a consultant who knows absolutely anything there is to know relating to search engine optimization? Absolutely not, would you be upset when you realize three hundred dollars later that in fact you paid for information from someone who provided you nothing useful at all? That scenario should help you realize the importance of having an idea of what their expertise is in!

The background is similar, though slightly different, than an internet marketing consultants area of expertise. I mentioned asking them what they did prior to offering internet marketing consultancy. Finding their background can help you decide which consultant you feel more comfortable with. If one consultant receives the same amount of recommendations as another, look at their background. Very few of those offering or willing to do an internet marketing consultancy have a business background. If you are in business and trying to build your page ranking on Google, would you ask a pig farmer or someone with at least an Associate Degree in Business Development? Unless you ask them their background, some prefer to not disclose that information.

Many of the individuals offering you internet marketing consultations do not have the experience, expertise, nor background to operate their own business, let alone make recommendations on yours. I can speak from experience both as an internet marketing consultant as well as a customer. I call the process of questioning someone who offers you internet marketing consultancy an interview. I also recommend you take it a step further and request a resume if you want to check resources. The problem with checking resources is they may simply give you a friends name and contact information. Other consultants, such as myself, can not provide this information due to a privacy policy they may have in place.

When you pick the right consultant they will explain and make various recommendations. You should expect constructive criticism as they are not likely to tell you what you want to hear just for the sake of pleasing you. They will not sit and laugh at you, and the information they give you should be taken seriously, especially since it is your money!

The author is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps site owners learn how to market their website online simply and easily. To learn more, simply visit his website

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Can an Internet Marketing Coaching Program Really Increase Your Profits?

Starting an online business can be a little bit like sailing the ocean without a compass. There are so many things that you need to do to get your business off the ground that it is very easy to become confused and lose direction. So how can you prevent this? Answer: By investing in an internet marketing coaching program through Xn–

A good online marketing coach can keep you grounded and guide you step by step on your path to success. Keep reading to discover why you shouldn’t try to start your online business without an internet marketing coaching program in your corner.

Let’s face it, just because you build a website, it doesn’t mean that you will get traffic. It takes a lot of effort and expertise to drive traffic to your site. That is one of many reasons why an Internet marketing coaching program will be so valuable to your business. A coach will show you how to drive unlimited amounts of traffic to your site.

Once you get the traffic, it is no good unless you can convert the traffic into sales. An online marketing coaching program will show you how to do this in the most cost effective ways possible. So what else can an internet marketing coaching program do for you?

An online marketing coaching program will help you to market your business consistently so that you can achieve consistent results. If something is not working, the internet marketing coach will help you to uncover what does work and how it can be improve or changed for maximum results.

One of the main functions of a good internet marketing coach is to make you accountable. The biggest reason that 90% of online businesses fail is because people fail to develop a plan and take action on that plan. An online marketing coach will ensure that you create a solid plan and then take action on your ideas. An idea is no good without implementing it. Action is what drives success and a marketing program will ensure that you act on your ideas.

Another great reason to join an internet marketing coaching program is that it can show you how to generate multiple streams of income from your business. Having more than one income stream will increase your profit margin. An online marketing coaching program will show you just how many ways that you can generate money from your business. This is an opportunity to learn many ways that you would never have thought of on your own.

Have you ever heard the saying “The money is in the list?” A large, responsive, email list is the mainstay of any online business. A good Internet marketing coach will help you develop your email list and show you how to leverage it for maximum results.

As you can see, there are numerous benefits to investing in a good online marketing coaching program. But the biggest benefit is simply the ability to achieve greater profits in less time. Do your business a favor and sign up with an internet marketing coach today. Now there’s a cost effective road to success!

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